In 2020, The State Fair Over Texas and Ram Trucks partnered together with Lucchese Boots to give the infamous Big Tex the most luxurious pair of cowboy boots yet. In oversized outdoor placements near the State Fair Over Texas, we told the story of luxury and size. The boots were delivered in the back of a Ram truck. Due to the pandemic, none of our media saw the light of day.
CW/CD: Chuck Schiller
AD: Michal Lauren Kumpf