This is Asia.
Integrated Campaign.
We wanted every customer that walked into P.F. Chang’s to experience Asia. In order to authentically do that, we went to Asia, bringing honored guests, chefs, and a camera crew to learn from the streets of cities all over the continent.
I was in charge of the brand pitch and the digital experience of this large operation. We created a video channel on P.F. Chang’s website highlighting authentic Asian culinary experiences and told the story all over social media.
This campaign ran throughout 2019 but came to a halt with the novel Coronavirus.
A collaboration with Chuck Schiller, Diego Zelaya, Dave Kreonke, Laurence Glasscock, Michal Krikorian, Jeff Bednarz, Camp Lucky, etc.