Invested.
Digital Event Thematic, Advertising, Keynote Templates, Event Videos, Social, Online Assets.
As an industry think-tank, Schwab Advisor Services hosts IMPACT, an annual conference for independent financial advisors all over the United States. In 2021, I was in charge of the thematic, the look, and the creative direction behind the event. 2021 had plenty of challenges, including a global pandemic, which meant that the event had to be mostly online, with limited in-person attendees. Everyone’s longing for us to be back in real-life became the inspiration for the event, which typically is hosted in a conference center with speakers, musicians, and breakout rooms; so we brought the drama of analogue to every person’s home office using the visual cue of a spotlight. Schwab has many partners which helped bring this to life, which meant I had to create a brand guideline for the entire event. With over 75,000+ attendees, you could say this event was a success.
ACD: Michal Krikorian
Creative Leadership: Mike Malone and Brian Nadurak
Writing: Kyle Schiller
Our Amazing Account Management Team and Magic-Making Duo: James Hering and Austin Harmon
In Collaboration With: The incredible marketing team with Schwab Advisor Services, Camp Lucky, The TRG Studio, Schwab Advisor Services Partners
