True Colors: The Artists of Choctaw Nation.
Social, in-app, and on-property digital activation.
Some of the top art in the United States is being produced by artists of the Choctaw nation. Each of these tribal members give an account of how their art culturally depicts the nation and provides a rich viewpoint of what being a modern-day tribal member and artist looks like, thinks, and how they hope to better the Choctaw nation in years to come.
Furthermore, we developed on on-property app to showcase their artwork in an art-walk experience which allowed viewers to interact with many of the paintings via augmented reality and post via social. It also gave viewers the opportunity to get to know each Choctaw artist.
Turnkey project shot/edited with Equilateral Films in Dallas. Director/Editor: Roger Peters. Music/Sound: Needle drop, plus one track from a Nation musician. CD: Tim Tone CD/CW: Clint Carter, Jay Cook, AD: Michal Krikorian, Producer: Lynn Louria, Principal: Rhonda Contreras, Brand Managers: Tara Allison, Lilli Boren, Planning: Katie Maiers, Corey Green, Design: Garrett Owen, Justin King, Creative Technology: Corey Austin, Audun Hill, Digital Project Management: Krissy Lam, Digital Development: Anton Webber, Bryan Vorel, Jonathan Jeter (Director), Hayden Lewis, Shawn Scarsdale, Digital Quality Control: Eloy Tavera, Joseph Perkins, Roddy McGinnis (Director), Copy Editing: Joe Jansen, Ty McDonald, Motion Graphics: Steven Rice, Studio Design: Kelly Westerholt, Digital Studio Design: Kacie Carter, Meredith Ford, Media: Countless visionaries!, Ongoing help: Latitude / RPM / The Studio, And everyone at TRG who supported this awesome team to help make it happen.